Managing Innovation and Entrepreneurship in Technology-Based Firms

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Managing Innovation and Entrepreneurship in Technology-Based Firms
Categories :"Business & Economics"
Author By :"Michael J. C. Martin"
Published Date : 1994-09-16
Published by : John Wiley & Sons
Books Language : en

Description

While innovation may be the lifeblood of technology based industry, it does not guarantee success to the individual firm within it. The ability to bring useful and desirable products to market in a timely, cost-effective fashion requires the unique talents of managers armed with an arsenal of modern principles and methodologies specifically geared to the technology invention and innovation process. But even in technology based firms, many managers have only scant technical background, while scientists and engineers may have little or no management training. And courses on managing technology based firms are currently taught only in a meager handful of universities. This book grew out of Michael J. C. Martin's experiences developing and teaching courses in managing technological innovation-entrepreneurship to business, engineering, and science students. It provides a dynamic framework within which managers from virtually any professional background can develop efficient, highly productive work systems guaranteed to maximize a high-tech firm's competitive edge. Throughout, the emphasis is on leveraging a company's strategic advantage. To that end, the author provides a host of \

This book grew out of Michael J. C. Martin's experiences developing and teaching courses in managing technological innovation-entrepreneurship to business, engineering, and science students.

This Book was ranked 33 by Google Books for keyword entrepreneurship.

Reference

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2. business
3. entrepreneurship
4. management
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