Small Business Management and Entrepreneurship

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Small Business Management and Entrepreneurship
Categories :"Entrepreneurship"
Author By :"David Stokes","Nicholas Wilson","Nick Wilson"
Published Date : 2010
Published by : Cengage Learning EMEA
Books Language : en

Description

Understand the latest global developments in small business management and entrepreneurship with this new edition of the market-leading textbook by David Stokes and Nick Wilson. Starting with the broader socio-economic role of small business, the proven author team walk you through the key stages of creating and managing small businesses to show you how value is generated within a diverse range of enterprise settings. From how to plan a business, through franchising, small business marketing, and on to exits and realizing value, Stokes & Wilson is also supported by a host of online resources (accessible at: www.cengage.co.uk/stokeswilson) to provide the complete introduction for modern courses.

Understand the latest global developments in small business management and entrepreneurship with this new edition of the market-leading textbook by David Stokes and Nick Wilson.Starting with the broader socio-economic role of small business ...

This Book was ranked 15 by Google Books for keyword entrepreneurship.

Reference

1. economic
2. business
3. entrepreneurship
4. management
5. works

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