Business to Business Marketing Management

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Business to Business Marketing Management
Categories :"Business & Economics"
Author By :"Jim Blythe","Alan S. Zimmerman"
Published Date : 2005
Published by : Cengage Learning EMEA
Books Language : en

Description

This pioneering new text covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical viewpoint and includes market entry strategies trade fairs, reputation management and corporate communications. It looks at selling and marketing between organisations, companies, This pioneering new text covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical viewpoint and includes market entry strategies trade fairs, reputation management and corporate communications. It looks at selling and marketing between organisations, companies,

This pioneering new text covers current theories on business-to-business marketing from a global standpoint.

This Book was ranked 22 by Google Books for keyword business.

Reference

1. economic
2. business
3. entrepreneurship
4. management
5. works

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