The Design of Business

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The Design of Business
Categories :"Business & Economics"
Author By :"Roger L. Martin"
Published Date : 2009-01-01
Published by : Harvard Business Press
Books Language : en

Description

Most companies today have innovation envy. Many make genuine efforts to be innovative: they spend on R&D, bring in creative designers, hire innovation consultants; but they still get disappointing results. Roger Martin argues that to innovate and win, companies need 'design thinking'.

Roger Martin argues that to innovate and win, companies need 'design thinking'.

This Book was ranked 7 by Google Books for keyword business.

Reference

1. economic
2. business
3. entrepreneurship
4. management
5. works

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