A Trilogy on Entrepreneurship

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A Trilogy on Entrepreneurship
Categories :"Business & Economics"
Author By :"Eduardo A. Morato"
Published Date : 2013-02-21
Published by : eBookIt.com
Books Language : en

Description

Book Three, Growing the Enterprise, nurtures and propagates the business venture. The first chapter documents the formation and evolution of three entrepreneurs and their enterprises. Lessons from the three case studies are abstracted into general guidelines for the gestation of enterprises into robust corporations. This is supported by a framework on the Enterprise Life Cycle and Life Forces originated by the author. The next four chapters of Book Three immerse the entrepreneur in the four functional areas of enterprise development: Marketing. Operations, Human Resource and Financial Management. Finally, Book Three tackles three more case studies on Asian family enterprises, spanning two or three generations, to highlight alternative enterprise growth strategies and expansion models. Again, the chapter abstracts invaluable lessons for the entrepreneur with a far-sighted vision and highly ambitious goals.

Lessons from the three case studies are abstracted into general guidelines for the gestation of enterprises into robust corporations. This is supported by a framework on the Enterprise Life Cycle and Life Forces originated by the author.

This Book was ranked 18 by Google Books for keyword entrepreneurship.

Reference

1. economic
2. business
3. entrepreneurship
4. management
5. works

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