Yield Management

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Yield Management
Categories :"Business & Economics"
Author By :"Anthony Ingold","Ian Yeoman","Una McMahon-Beattie"
Published Date : 2000
Published by : Cengage Learning EMEA
Books Language : en

Description

This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book concludes with a range of case studies taken from airlines, hotels, restaurants, cruise lines and leisure industries.

Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield ...

This Book was ranked 10 by Google Books for keyword management.

Reference

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2. business
3. entrepreneurship
4. management
5. works

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